Unleashing the powers of a legendary plant

Let's shape the future of the cannabis industry together.  


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Cannabis of Los Angeles (COLA) is the first of its kind brand and enterprise development company created by Dani Shaker and Sherri Franklin to incubate urban entrepreneurs within its operating companies and to accelerate the development of social equity cannabis related companies.  COLA’s strategic and synergistic partnerships by and between industry leading companies, social equity entrepreneurs and emerging companies will co-exist within a vertically integrated ecosystem and will foster innovation and access to cannabis industry business ownership and facilitate co-branding & marketing and distribution networking to help urban entrepreneurs sustain operations and thrive. COLA’s GoVerde Incubator facilities will have the capacity to co-package products for brand entrepreneurs and white label products for our affiliate licensed retail cannabis stores helping them to brand their identity and target market specific demand within their local trade areas.  Co-packaged brands will have priority shelf space in COLA affiliated retail cannabis stores such as Muthatree. 


Our business model takes into consideration that the cannabis market in the greater Los Angeles basin will continue to evolve as the industry transitions from underground product sales to a regulated market.  Market valuations will continue to flux as the industry embarks on business taxation at the city, county and state levels and becomes accountable for payment of payroll and federal taxes.  We also understand that market shifts will occur as many former medical marijuana patients elect to become adult-use consumers, and that more licenses are granted by the plethora of jurisdictions in the State of California which will cause supply and demand to fluctuate.  We understand the challenges and have prepared compliant operations plans and business models to address these issues and a consumer centered service model that will drive our market viability and sustainability for our ecosystem of cannabis businesses.

the future of cannabis? explore our muthatree retail concept

Cannabis of Los Angeles

brand development corporation

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GoVerde Incubator Campus


COLA’S clean energy GoVerde Incubator Campus is being designed to provide compliant operating facilities and technical assistance for social equity cannabis cultivation, manufacturing and distribution entrepreneurs. COLA’s strategic and synergistic partnerships by and between industry leading companies, social equity entrepreneurs and emerging companies will co-exist within a vertically integrated ecosystem and will foster innovation and access to cannabis industry business ownership and facilitate the elements required to help urban entrepreneurs sustain operations and thrive.

The GoVerde Incubator is being established on 62nd Street and 61st Street in the Good Year Industrial Tract located in Council District 9.  GoVerde offers dedicated and shared work space designed and infused with methodologies to motivate creativity and innovation.  The GoVerde innovation-centered business operations and service model is inspired by the clean-tech La Kretz Innovation Campus based in downtown Los Angeles.   COLA has engaged the innovative companies housed at La Kretz to foster opportunities for sustainability and technological advancement within the cannabis industry and to showcase innovations being developed in the GoVerde incubator.

GoVerde will help to achieve economies of scale to produce high-quality 100% natural cannabis products and offer competitive pricing and promotions for each of its incubatees.   GoVerde will negotiate to secure priority shelf space in COLA affiliated retail cannabis stores for brands developed in the incubator.  GoVerde entrepreneurs will also serve as ambassadors for our affiliate licensed retail cannabis stores helping them to brand their identity and target market specific demand within their local trade areas.   


GoVerde's environmentally conscious business practices will include sustainable building design and operations methodologies that meet city, state and federal guidelines such the use low energy and/or non-volatile extraction methodologies in our manufacturing processes which will reduce energy consumption and potential air pollutants; utilization of LED and plasma lights in the cultivation lab; a continual showcase innovative sustainable solutions created by entrepreneurs; utilization of pesticide-free and organic pest management and cleaning solutions; and utilization of 100% recycled packaging for all products.  






As a sustaining member of the Think and Grow Lab accelerator hub which was created to promote access to the “new green economy”, GoVerde incubatees will receive industry specific consulting services to promote operational compliance, business development and employee job training. The services offered through Think and Grow Lab are a quintessential element of the COLA ecosystem sustainability strategy and efforts to build compliant and commercialized ventures:​​​


  • Drive enterprise development through the facilitation of industry innovations think tanks and the creation of shared source best practice business development forums.
  • Facilitate B to B networking specifically focused on linking innovation and technology companies with incubatees seeking innovative equipment and technologies designed to meet local and state green building requirements.
  • Facilitate capacity development in the field of urban agriculture by developing industry-specific job and career training curriculums and train-the-trainer modules. Build technology and equipment operations skill-sets within the workforce that can be vertically utilized across multiple fields and enhance the employable base in urban communities.
  • Harvest new market innovators offering solutions for sustainable and technologically  advanced growth potential for cultivation, compliance, media, wellness, retail and product manufacturing companies by providing access to private equity capital opportunities and a wealth of industry specific expertise needed to bring their entrepreneurial visions to fruition.


If you are interested in becoming a member of the incubator please share your information below.

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Our Muthatree retail campus is designed as a dedication to those seeking the highest quality cannabis products and the purest of lifestyle indulgence.  It is a multidimensional place to explore cannabis-inspired exhibits and experiences of narrative, visual and creative art and an open space for inter-connective engagement of our souls, thoughts and intellectual discoveries. It will emerge as a co-branded experiential partner with iconic brands and social equity entrepreneurs symbiotically welcoming the adventurous, curious, socially conscious and seekers of well-being.


Our business model is centered on offering retail as an engaging experience and a service featuring high-quality and 100% natural product offerings with premier focus on developing and maintaining consumer loyalty.   In our efforts to establish consumer loyalty and to rebrand and weave cannabis into the fabric of the mainstream, Muthatree understands a new and innovative standard must be set.  It begins with changing the way cannabis is dispensed - from intimidating, closed off and unsafe dispensaries to inviting, transparent, safe and educational places of discovery.  Cannabis is a powerful herb, and the relationship between consumer and provider needs to be one of trust based on quality of product, service and environment. Given the nascent cannabis industry, Muthatree intends to capture market share by utilizing trained, friendly, and knowledgeable staff paired with technological efficiencies designed to maximize consumer education, safety, experience, service and overall output.

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